Dustin Palmer: Carrying forward a 50-year family business with purpose and profit

Dustin Palmer, Creative Blinds: Family Owned and Operated since 1976

For Dustin Palmer, capitalism is a way of life that has guided him since his early childhood.

His capitalist journey began on the golf course. By the age of 3, Dustin was already swinging a club on the green, surrounded by entrepreneurs and business leaders. His uncle and father, both entrepreneurs, showed him not just the risks of running a company but also the sense of adventure it brought. Through their games and conversations, Dustin came to see business as a world of challenges, recoveries, and relationships that last far beyond the balance sheet. From that early age, he was hooked.

Today, Dustin defines capitalism in clear terms: “True Capitalism to me stands for liberty and freedom. When engaged in a voluntary and free market transaction, value is inherently created.” That principle guides how he works and lives.

In Houston, Dustin carries forward his family’s 50-year-old business, Creative Blinds. He sees it as a responsibility to honor what was built before him while continuing to serve the customers and employees who make the company thrive. Profit and purpose are part of the same legacy he is committed to sustaining.

Beyond the business, Dustin also makes a point of advocating for capitalism. For nearly a dozen years, he has been a vocal promoter of capitalism among friends, colleagues and now within the Liberty Ventures and Principled Business communities where the system’s merits are openly discussed. “Authentically, it is one of the most important conversations of today,” he says.

For Dustin, the heart of capitalism lies in liberty, freedom, and the relationships built through voluntary exchange. That’s what makes him not just a businessman, but also a Champion of Capitalism.

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